Oliveda (parent company: Olive Tree People, or OTP) is a waterless skincare company based on replacing water in their formulas with olive leaf elixir (or pure arbequina oil derived from olives) founded over 19 years ago in Germany.
Conventional skincare brands contain 70-95% water, leaving only about 10% of your formulas with the active ingredients you’re paying for. (Go ahead and look at your expensive skincare you’ve been using – you’ve been paying for a lot of WATER!)
There’s nothing inherently bad about water, but what happens when a formula is mostly water is there is now a need to add preservatives and emulsifiers to stabilize and enhance the formulas — since water is naturally oxidative.
It’s those preservatives and emulsifiers that can cause irritation and inflammation in our skin – thus limiting the active ingredient’s ability to do what we paid for… and in turn, trying MORE products to correct the irritation and inflammation we’re dealing with instead.
WHAT IS IN OLIVEDA’S SKINCARE ?
The founder of Oliveda, Thomas, healed himself from serious chronic health conditions in 176 days through internally ingesting this olive leaf elixir.
He imagined, “If this ingredient can be so healing for my internals, image how healing it could be for the skin – our largest organ?!” And so he began research and development on beauty products nearly 20 years ago.
The key ingredient found in the olive leaf elixir is a polyphenol called HYDROXYTYROSOL.
Hydroxytyrosol is ONLY found in the olive plant and is a potent antioxidant, extremely protective of the skin, and even has anti-cancer properties. It’s the main ingredient responsible for keeping the olive tree alive for over 4,000 years – mimicking human cells in many ways.
There are several waterless brands available worldwide… but none are replacing with the olive leaf elixir/hydroxytyrosol.
The combination of limiting preservatives and irritating emulsifiers by being waterless, along with the olive leaf elixir = regeneration and corrective healing in the skin in which water based formulas cannot.
As a mom of three girls and starting to feel a mid-30’s shift, I was looking for ways to heal my skin so I felt comfortable wearing less makeup and age gracefully without the use of botox and fillers. I knew the many benefits of olive oil – but after learning how using properties from the olive tree can transform your skin, I was SO intrigued. After witnessing a few before and after photos and my own, I decided to parter with Oliveda to bring this same healing to as many women as I could.
Pretty cool tidbit – Oliveda is NEW to the US as of June 2023 and chose the direct to consumer sales model here, compared to their traditional retails store and spa locations in Europe. For those who love earning a little side income, it’s a great way to add a revenue stream while sharing what you love!
Why is this product waterless?
Water is the first ingredient in most skincare products on the market (from drugstore to medical grade), making up to 75% of the product WATER.
Water oxidizes and is a breeding ground for bacteria, yeast, and mold. To prevent this; water based products require preservatives. Preservatives contribute to inflammation and have a negative impact on your skin’s microbiome and skin barrier.
Is it Clean?
YES! Some would argue it’s even cleaner than the ‘clean’ brands here in the US. Since Olive Tree People use such limited (or not at all) preservatives and focus more on holistic bio-active formulas, many of the ‘crunchy’ community even are loving OTP products for their effective, yet more organically sourced formulas.
Is it pregnancy / breastfeeding safe?
Very much so! There are one or two products I’d avoid during these sensitive times, such as the Midnight Elixir and the LA Dope 004, as it contains retinol. But otherwise, a vast majority of the line up is appropriate for pregnancy and breastfeeding. Check with your provider to confirm, though.
What else does Olive Tree People offer?
When you shop or partner with Olive Tree People, you get to shop multiple product lines:
- Oliveda – Olive Tree Therapy skincare and internal beauty supplements
- LA Dope – CBD Infused skincare and internal beauty supplements
- Olive Mush – coffee replacement
- Olive Tree Sound Bath – sound baths and meditation classes
Cleary, OTP is more than just holistic skincare… it’s true healing from the inside out… from tree to beauty
How do I know what will work best for me?
The best part about Olive Tree People is you are truly able to find something for you – whether you are a minimalist or maximalist. Especially because they have a 365 day return policy!!
But what’s cool is there are multiple products that do similar things, but for DIFFERENT skin types.
Highly recommend finding a brand ambassador (ME! find me, Krista Liming on IG @kristaliming) to get one on one advice for products, OR take the two minute Olive Brain Skin Quiz. It’s highly intuitive and accurate at recommending the perfect routine.
